{"id":6805,"date":"2023-01-10T21:08:47","date_gmt":"2023-01-10T13:08:47","guid":{"rendered":"https:\/\/slash.bravefactor.com\/?post_type=resources&#038;p=6805"},"modified":"2024-01-31T14:10:08","modified_gmt":"2024-01-31T06:10:08","slug":"5-steps-to-increase-engagement-with-user-retention-design","status":"publish","type":"resources","link":"https:\/\/slash.co\/articles\/5-steps-to-increase-engagement-with-user-retention-design\/","title":{"rendered":"5 Steps to increase engagement with user retention design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The magic of <\/span><span style=\"font-weight: 400;\">user retention design<\/span><span style=\"font-weight: 400;\"> ensures a strong bond between users and your application. But unfortunately, many people need help understanding this one crucial factor. It is not only about <\/span><a href=\"https:\/\/slash.co\/articles\/how-to-hire-remote-software-engineers\/\"><span style=\"font-weight: 400;\">hiring a great team of engineers<\/span><\/a><span style=\"font-weight: 400;\"> to build an incredible software application that will make you a millionaire. But it is also about how consistently your users prefer to stick to your platform. So if you have an app with a magnificent concept and design. But if you are unsure about <\/span><span style=\"font-weight: 400;\">user retention strategies<\/span><span style=\"font-weight: 400;\">, then there\u2019s no way your product could be profitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will show 5 steps to increase user retention by including attractive characteristics in your app design.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is the meaning of user retention design?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To understand the <\/span><span style=\"font-weight: 400;\">user retention meaning<\/span><span style=\"font-weight: 400;\">, let\u2019s break the phrase into two parts &#8211; user retention and design. <\/span><b>User retention<\/b><span style=\"font-weight: 400;\"> is the continuous use of your application by customers.\u00a0<\/span><span style=\"font-weight: 400;\">Whereas the word <\/span><b>design<\/b><span style=\"font-weight: 400;\">, when added to the first part, means having traits in your app that help you <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/10\/04\/putting-customer-retention-first\/?sh=556597335d4a\" rel=\"noopener\"><span style=\"font-weight: 400;\">achieve user retention<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, the simplest <\/span><span style=\"font-weight: 400;\">user retention definition<\/span><span style=\"font-weight: 400;\"> in the context of design is:<\/span><\/p>\n<p><i>\u201cTo have traits that emotionally connect customers to your platform, so they always get back to your application.\u201d<\/i><\/p>\n<p><span style=\"font-weight: 400;\">Now that you have refreshed your memory by recalling what <\/span><span style=\"font-weight: 400;\">user retention design<\/span><span style=\"font-weight: 400;\"> means, let\u2019s start with the five strategies.\u00a0<\/span><\/p>\n<h2>Add triggers for user retention design<\/h2>\n<p><span style=\"font-weight: 400;\">Triggers make users bounce back to your application through human emotions. You need to research your users to find those points. Design is the foundation for establishing emotional contact between the platform and the audience. A<\/span> bad visual design can overcome a beautiful idea and trigger wrong emotions.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/media.npr.org\/assets\/img\/2017\/09\/25\/istock-161057193-9b6d806467134aa2252d973b81fc5bb7f2a4afb2-s1100-c50.jpg\" alt=\"user retention design\" width=\"1100\" height=\"825\" title=\"\"><\/p>\n<p><span style=\"font-weight: 400;\">Triggers could be anything that keeps your users connected with the app.\u00a0 <\/span><span style=\"font-weight: 400;\">Some important UX triggers for user retention through design are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Curiosity:<span style=\"font-weight: 400;\"> Giving a reason to your users to check sales email, buy a service, subscribe to the mailing list, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Exclusiveness: <span style=\"font-weight: 400;\">Offering something unique through your products, like options to customize the app in specific ways<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Scarcity:<span style=\"font-weight: 400;\"> For example, a limited-time offer to avail discount on your product<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At the same time, you need to ensure the inclusion of UI design triggers also user retention ux, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple interface<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meaningful content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Correct color selection<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Increase usability for user retention design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your digital product should be designed to enhance users\u2019 usability. To achieve this goal, <\/span>determine if your app is providing a solution to your users\u2019 problems<span style=\"font-weight: 400;\">. Make sure the platform is targeting the right issue.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\" aligncenter\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAPQAAADOCAMAAAA+EN8HAAAAyVBMVEX\/\/\/9fX1\/qHT9ZWVlUVFRcXFyKioq8vLxPT0\/q6upMTEz8\/PxVVVV1dXXMzMz39\/fj4+OmpqZERESgoKCQkJB+fn7X19eamprmAADCwsK1tbX73+Pd3d397\/H+9\/n86evoACr72N35zNLoACLnABPyj5rpADP85Ohra2v1rbTuYXP3ucH0oKr4yM3oAB7xiZPweYbtVWjwcoLrP1bvaHn2tLzzmaL4wMfsSF3qJUTrQljqMEvxjJf40dTxgo\/tW2s3Nzc5OTnzpqrc2O+DAAAQzUlEQVR4nO2dCX+iOheHj6hTLe3YZXrbKZNAqJCyyb6J4Lz9\/h\/qDWpb62gtivV2Ls\/8RllMmj+BrCcHgJLBtyVurqEClzfLQS+qBD0yg1a7+0znvFrYm95L0G7v1yFSd7HML75K0P6v5bD9N+cGrVarPadzUylWxk1nHrLbanUOIZr\/ffrK\/y4rhe0\/Xr2Gvbp5c46Jbv+4nDOonKrr2xk\/2gcSfdV64fS+auDz9kvg7rc3p5jo3j\/7Jq7fO5zodmdGZc2M894s6Fm31f5aojsni6dyl+CLx\/pb94uJ3j9xAF9P9Pf9o2lEl\/xnRe8d78XpVxPdfqxeP69yc\/a1RHdbVdtha+M9PZDoqxpK7x+d1cZJDflccl5D4v6Av+rt0Cb5g8FNZ0V0PZqB72\/\/TfVIf9ehuWyRflt3mKD3AokxruWPV2VQrY\/xDmv7zI6FsMDUCRghjATgKQUQKLBNAIMrTIQxAkp5f3YMI4opAixgQGIdZcJRKHJH902SBTSbxsnEwUUSK1MbjR0bIGPK3djwtCSyJIVmrkI43Q9SGE90JE3fvUn+zTDRhuVEGoAKcerpRNcjOTO1zJsCpCKAbsWOmE0QB5MIVMEDDjIiOQlKj5303XFyz4iDOFGoBEJmxLbjKVY4EtkmgMlyuAhcRzZUQTVzvwjyAEugYi7U2FX4sgiIiCIB2cIW24kFPhaoENNyk52VYxFbgkDZDrGAxIAIWCADinMsHzvpDZXBWrjYIkr5GU6fy2UewnhdiPnvvjTTKALBwDgzqAZWjiSNjwlATEhGrBzknNVhZYWN2V2eU3YVrFD\/3BTerVQUz5lStiIcDVIZ8MqZrUQuBVNJqGrFuulGlIuJmdLAe9LGgvIUBa4RuV7B8tdU6TRwNS3xglq0fBgVBZ5rj6kZJLLmOFaikzEEguM8sfonhITY3hMNAjRxog\/HSR7EqZJCClaAPB2nWJn4RMJg6aBoviDbUUyYTFtJiE40xYuFT85pFaUosQot0qxAC4CjiulaiazaKp6Jzl0HObprOuaHW5BJwWqkSAW1MPTwaYhU7Ntczi4tkTTF1NzMmsQ5k+lHau4Sc2L4+ieLllAGLplokaI5ZgSZ7JgxZ5K0bExGHn0QRDMpNIy8j1cpZe0jsDYmIqx5KWMgPE9Y2zMX2bMslh9AZ21VPmdfWKRAyr3PJMAOTATNirwAGQaI+oSVRCJoCbu9QXEtsKcC77hiRD43XZ+CHW7\/zU7gt5UU+jfVTuhQnT6qsg8iYsJueSQDTVk5QTA++o0jy6vP1FN93TymEoppFg95DhVFgLKcM5wwmtT2B3bkzg4RX3aAWS9IRCzT8RMGygMqs58dYKXP7pSiJaxNCkVH3sQVM+yDkLj7RFkLD2ZuOq7sBqmsBayTN7VSHBQJjDwVnCSK9am1e+R0GMWFl1n0zpJT1mThsBpBMq0v9TsisfagGrCaK1SyIIkzAikeORnr4qaU9fh0XTd3jxzHrA1qCWV2gywS1vsSZHAOVWx+nKEmx25CdccNHTvEHGVd3DTUeA5UMVMM0zG2FzuDLdOByDded+zgnTLjoqYhxi2wvLCQIEw1dhfHBm+xBiMgw2KfFhaZ4NjYPpIzaNc0jHnR\/hzRC6b5HoEHrU4tie13uvWLHtxuPFWxpl6d1ume1ZDX\/dNuq37R\/O+axoB\/9N7s1jKBB\/Cz0zqE6KteLapve903+7VM1R5OdC1zWSenra8luo7b8L7TiG5E78N\/UvT3ryZ6DzNJ6N9ez\/jWPZToGnJknejdDWKh3zp7MYk9jOjO\/T9zdgm\/MDa8bP8huruz6TPT\/Go33T1AM7S0DT3rzbjaoZVyfToP226tij5f4vFHtTSdv+Ewop+p3ja77r2G7m7\/+b8F\/qr9ymlF1denS4Hbh0ngVmKdAugRgKHjomAHdBOVoxzydO3k4Iz+MheVihz+4k3gfVO\/I\/KdAfIww+BmkGXswNADXUIw5o5jxfM5PHgQcZIAIw98n+2zb3qn5EPt2Ak7JO4YEjvVKMtxP1XsieQBFJyfHTtdB+VJImrsecZIAJ+bTqcqEy2qD3uM2H4ByDAa4qfMSeHl9gbwpCOn6tCoWQqCyjn\/KdHBXQE4ZY80pKX12V0wO3bsVB0YMRcBhJzVUKQckM\/LmThhn6HchoaGhoaGhoaGhoaGhoaGT4V\/Q4WAP0+WuD\/MePrF\/fLfqDRvO1gOerIS9PdZ54XTKjOXg3bvNeQai5iZQa6InrcAz7aRKIqYXepygSotx\/l5irG4gO3SNza3P0+XEldxrffl1WvY3spi4qVZsrO164w3Mnh89ZSzZiI5SzFgNQCaDIc+k+IMyzFu7+FumGpA7kzQ7sphI+FOi++G0uguSFQM8d0bg9bSxGFB+7HqVPL96xRee2Vu8tVXTu9mfeCNDFoLTzlrRY8zJjr1wFPjuFwYILlDyqSruZypWHhgoocL0ZjEki2IMhPsv12xykR3F4mrrLmcjn+ePv9TdPv6+88ZlWNdMOi+J1rnaLlrDAkXlaIRuBy8Ec0+HsqlVG4W3r2dzitzetdUvfKj\/afozs5qF\/Tb74km6tArVyP74KWl6OGdZKwXLTyo47dx1GPB8+0TRftz0YCUhxThBzd0HnIm2rLGHForGrzRypKqLyda55hoySk3w7vckKSRJBVMNIanYT4XPRv6XhIdDVestb+c6Hg4jvyhBWpgjiXklst\/WDHlqEqkqkgYMdGjwowILctrMpqJVu5WFol8OdFgTMe6BWC6Yz1HSWl9oGWCkiRjnYDga2CwzcwQsxBmuwwz+\/Kia6Am0d0\/RZ+e7Bkpa6UcTHS7qqHXGi57f4iu2A5bx6B1eiDRp+d1LLC7Pl0R\/Xt\/zWU7\/DCiT3Zoh63jekVkDbcPlM5Ja4lmle91meStFFtf1g1PQ0NDQ8NbLI2+2ddCLY\/ohh\/\/JcjZk4UNgmMgAg4x6xkmXh4imcrIYGf\/TsNGUdJAMDNBwgnhTJ9V5F4ILvUdfzo1Qz14OkaihHevtbC\/LTH2ItPzc3PiErXwWL\/e00CnPrLjOCpc5yjGyqGHBUsEMRYJYjehCEKMIbd4FJfjDo5KALGDVo4IyDwhIjvFLhQlYH3MnjzWkzCxMwvfaeBH5UBmYIIrcKJjhHacRPs7XhPI+\/4r1xAWlmr7WJ3IUzdMwhSbiktSk\/pa6fwuzW1QJ5YTmFbAc0gNBNMp8kyxMjT8WPy8QAELCIPAA08WQ\/YUC7yIELvWZM+Gax6kqqRybjUHC2EhezizxgCuLKrmhLhmBs6YcJGNwBplWZ4BqBgsBzIsAZnaemQCTO2jeylhIHekcjMktcotEzqWhzisOoYrgxtFQjbxhSiTXYWpSmJIcs4JbXeSq0WGRqzsLaYkdUi+OgB1DARuIblkVKF0QBQJPAEsl95KQRaAiALPvsr\/kPNAxdLLVHmcUj5nh9jDTWWwxtujPjQ4m8t9zuxDV3+i+8metNZRzNSqepHNZWd\/81KdBWg001wAAm+mWvqr1+rM0aR5\/qojUZ5vfrLzumMwWTzLr6K\/sIfZjzJ\/pDk14MFdyD92kg5PtBDtwHP5vW0t2oGcA9XjLf37h2xOrIe5VD9a1NSqsyXEZQ3+AUpW5jN+7zupU\/LP6YdE8wupCiTzrYdtjbLLemYRvq3anJzur\/qf3ge9XRnzrM4mC\/Vbfczen53WkNc\/Vmc4avCV0+91P+riy5GWWmTq9rbJfbu7v\/3F7Z9zWfvPWv7qtT7s18wZvTS9JX97Z4CJftwvcYybNbOWe4u+qCAajOyhzGdVkpQP9FH\/EtGsi6Qk\/tgzPtTs\/mtEV6ERvSuN6Bnl2\/X4wYzKsS1Mh391Dii61bqfs3vFuk70s23oVdUcv+gufBe1Dir6bM5V5VbK5ePc2c5ag9gXU95qqvvd7quZ7YFEX7aXkldR9eXze2X\/FP371Sq6c1XFzqh\/tWTv\/bG2d3Uue8uufCqpXnbks\/LGLPj5fYmfFZ7r72\/4VAexH+HX9eUSdfSqGhoaGhoaGhoaGhoaGhoaGhoaGhr+On6e\/Hzh5L6C2fP3pYA\/TzYtS\/x+vcRtpdHz6zdB6xyD5h+XXbhUGW0fPC55ZrnaZMR02Xkdkq84r9TvLoetVfR5d9d5lcH565zM2UbR5Rsj5lSerHp9J0ardVq36O5ibqRqovjzzmzqrd19V\/Tjt5sZ1Wch+s8v0+jWLvps7zmRd0V3qzrS+ZN\/OvWL3td9wMFFf29E708jelca0W\/514re2zq6\/a7o\/V1RfO\/VLnp\/O9zz9juie\/tbnA\/a3ZpF7+3wZhbJRtEbz1Rh0Kq3GdqqJVGPm2K5red9tP1enaIH9ZioDDY9InU5hfmk9183NOwEfX8dOXlZZ05na0bRMV5QE9a9NNQN0ncWXvIeN12s7MlncsVqa87rIRNjElMNBKJhSkIwYhyCLIhm1XX\/zyQURtidOjjl5CQzErcAPwuNdIr8abna3aWU44RxKmtPka9OBF3mMhdn+me+Wm2MMnsc6GboR3quRpGjaz5KhTTadSGhK4BE0if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alt=\"user retention design policy\" width=\"316\" height=\"267\" title=\"\"><\/p>\n<p><strong>Know what users want through your solution before working on maximizing usability. <\/strong><span style=\"font-weight: 400;\">There\u2019s a simple rule &#8211; keep users happy, and your app will shoot for the moon. For example, Hipstamatic started before Instagram and was an early competitor. Initially, both offered the same services where users could take photos and add filters. <\/span><span style=\"font-weight: 400;\">Hipstamatic began offering paid photo filters as the company thought it was users\u2019 demand. At the same time, Instagram expanded its business model by adding networking and photo-sharing features along with high-value filters. The company gave everything for free that users were charged to do by Hipstamatic.<br \/>\n<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram rationally chose the right strategy and became one of the world&#8217;s most famous free video and photo-sharing platforms. Unfortunately, Hipstamatic lost its charm, and now most people take the company as a newbie.<\/span><\/span><\/p>\n<p><strong>Give importance to user feedback with the help of user testing. <\/strong><span style=\"font-weight: 400;\">Did you know around 84% of users don\u2019t return to apps that crash twice for them? It means you must figure out and remove obstacles between the user and the platform. But this is something impossible to achieve without user testing.<br \/>\n<\/span><span style=\"font-weight: 400;\">User testing allows you to find whether or not your app is working for the users. And the best way to gain that information is through <\/span>user feedback. However, feedbacks are useless if you don\u2019t incorporate it into your design. You must test the features to build a user retention design for your platform. If you\u2019re a startup with a limited budget, you can track user retention over Google Analytics for free to attain usability metrics for your app. But don\u2019t restrict yourself to knowing the user behavior, but iterate and optimize your software according to their patterns and habits. Remember, iterative testing and deployment are perfect ways to grow your digital product and user retention.<\/p>\n<p><strong>Your application should be device friendly. <\/strong><span style=\"font-weight: 400;\">The trend of using software through desktop computers has changed since 2014. Now, users are more into handy devices. So, you shouldn\u2019t expect <\/span><span style=\"font-weight: 400;\">user retention if your app lacks a mobile design. <\/span><span style=\"font-weight: 400;\">So ask yourself if your <\/span><span style=\"font-weight: 400;\">user retention design<\/span><span style=\"font-weight: 400;\"> is device friendly. Does it allow users to enjoy the same features on tablets, laptops, and mobile? Because if not, you are likely to lose some loyal admirers.<\/span><\/p>\n<p><b><i>Also Read<\/i><\/b><i><span style=\"font-weight: 400;\">: <\/span><\/i><a href=\"https:\/\/slash.co\/articles\/a-guidebook-to-saas-product-development-process\/\"><i><span style=\"font-weight: 400;\">A Guidebook to SaaS Product Development Process<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Your application\u2019s user retention design must ensure accessibility. <\/strong><\/span><span style=\"font-weight: 400;\">If users fail to understand how to use your platform, you have lost them already. The best way to make your platform successful is by providing users with a simple design. Contrarily, you should prepare your app to have instructional features, especially when the user interacts with it for the first time.<\/span><\/p>\n<p><strong>The best user retention design means a straightforward interface without confusing features. <\/strong><span style=\"font-weight: 400;\">You can find hundreds of books on design that tells about keeping interfaces simple, short and sweet. But instead of scratching your head over a plethora of literature, you can follow these three laws for developing a <\/span><span style=\"font-weight: 400;\">user retention design<\/span><span style=\"font-weight: 400;\"> app.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">Bigger designs are easy and quick to touch<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Too many options will increase the decision-making process<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Users adore remembering details in chunks rather than collectiveness<\/li>\n<\/ul>\n<p><strong>Teach your users about your app\u2019s functionality to grow user accessibility.\u00a0 <\/strong><span style=\"font-weight: 400;\">Don\u2019t expect users to know everything about your app. In fact, <\/span><b>teach them about your platform\u2019s functions and features in the simplest way possible<\/b><span style=\"font-weight: 400;\">. For example, many applications give a short demonstration of the set up process through popovers. Likewise, you can provide clues, create instructional signs, or use other design modals to help users learn using your app.\u00a0<\/span><\/p>\n<p><strong>Your users won\u2019t know about the new features unless you tell them. <\/strong><span style=\"font-weight: 400;\">Post-launch iterations in the app\u2019s features are a great way to satisfy customers\u2019 needs. But if you won\u2019t inform about the new amendments and characteristics, users may never find them on their own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must tell them about the new features every time you include them in your app. In user retention examples You can post instructional guides or tutorial videos, but they are less alarming than <\/span><b>modals like popovers<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pleasure makes a winning user retention design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So you have a helpful app? Marvelous! But do you think it raptures whenever users interact with it? If your answer is negative, you must begin thinking of some ways to add pleasure to your platform. Here are a few simple methods to make your app more satisfying through <\/span><span style=\"font-weight: 400;\">user retention design<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><strong>Your users are your means to help you earn money through your app. <\/strong>So appreciate their presence w<span style=\"font-weight: 400;\">hen you thank someone, it makes them happy. The same rule applies to all your users. Thanking your customers for choosing your platform over thousands of others will make them feel appreciated. This <\/span>sense of recognition and acknowledgement will make them more loyal towards your product. As a result, you will eventually build a strong user retention design that will attract users repeatedly.<\/p>\n<p><strong>Let your users feel they are interacting with humans when using your application. <\/strong>This is the ideal user retention design to improve the relationship between your product and customers. <span style=\"font-weight: 400;\">To create a <\/span><span style=\"font-weight: 400;\">user centered design application for retention<\/span><span style=\"font-weight: 400;\">, you must understand that customers adore human interactions. Users feel more comfortable when they notice they are being heard by some person, even though there\u2019s a machine on the other side with an avatar and human name.\u00a0 <\/span><span style=\"font-weight: 400;\">You can research the field of Human-Computer Interaction (HCI) to learn and seek ways to line up computer interfaces with human mentality. Nevertheless, the simplest way to implement this concept is by talking to each user like a friend. This user retention strategy will help you achieve customer loyalty.\u00a0<\/span><\/p>\n<h2>Reward your users for increasing their interest in using your app.<\/h2>\n<p><span style=\"font-weight: 400;\">Rewards aren\u2019t just monetary. In fact, they could be anything, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Points<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Badges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">VIP status\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free upgrades<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliments<\/span><\/li>\n<\/ul>\n<p>When you have a reward program in your app design, it gives a sense of accomplishment<span style=\"font-weight: 400;\"> to your users. They interact more often with your solution, and as a result, the product qualifies for user retention.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">A user retention design is investable<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The good thing about investment is that it strengthens the bond between customers and products. The more time, money, and energy users invest in your app, the more valuable and robust the retention is.\u00a0<\/span><\/p>\n<p><b><i>Also Read<\/i><\/b><i><span style=\"font-weight: 400;\">: <\/span><\/i><a href=\"https:\/\/slash.co\/articles\/scrum-vs-spotify-model-which-one-is-best-for-your-product-development\/\"><i><span style=\"font-weight: 400;\">Scrum vs. Spotify Model &#8211; Which One is Best for Your Product Development<\/span><\/i><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">How to calculate user retention design?<\/span><\/h2>\n<p>Customer or user retention rate is one of the essential user retention metrics. It helps you identify the number of users retained on your app in a certain period. To calculate retention, you need to use the user retention rate formula:<\/p>\n<p><i>[(E-N)\/S] x 100 = Customer\/User Retention Rate<\/i><\/p>\n<p><span style=\"font-weight: 400;\">Where:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E = Users you have at the end of the period<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S = Users you have at the start of the period<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N = New users you acquired during the period<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick example! Suppose your application had 120 users at the start (S) of the period. By the end of 30 days, you had a total number of 150 customers (E). You had 50 new customers (N) using your app during that period. So how many users did your company retain in 30 days?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put the numbers in the place of the formula&#8217;s alphabet (E, N, and S) to get the rate.<\/span><\/p>\n<p>[(150-50)\/120] x 100 = Customer\/User Retention Rate<\/p>\n<p>83% = Customer\/User Retention Rate<\/p>\n<p><span style=\"font-weight: 400;\">That means your company retained 83% of users in the last 30 days. The above <\/span><span style=\"font-weight: 400;\">user retention formula<\/span><span style=\"font-weight: 400;\"> will help you get the percentage of all the retained customers.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer retention is one of the main factors that decide the success or failure of your digital product. You can achieve a <\/span><span style=\"font-weight: 400;\">user retention design<\/span><span style=\"font-weight: 400;\"> by adding features to your app that benefit your customers. Some of the greatest strategies for user retention are by involving human and emotional touch in your solution. Additionally, ensuring your app is easy to use and fascinates users.\u00a0<\/span><\/p>\n<p>At <a href=\"https:\/\/slash.co\/product-development\/\">Slash<\/a>, we make strategies to create a successful user retention design for your applications. Our professionals help you build features that captivate users and create a rebound effect, so you always enjoy a high retention rate. From development and testing to prototyping and delivery, our Slash teams work closely with your digital product to meet all your users&#8217; needs.<\/p>\n<h2>FAQs &#8211; user retention design<\/h2>\n<p><span style=\"font-weight: 400;\"><strong>What is retention in design? <\/strong><\/span><span style=\"font-weight: 400;\">Retention means how well a digital or physical product keeps users engaged in a certain period. A product is considered to have good retention when its users keep coming back, and design plays a key role in making it happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>What is user retention in UX? <\/strong><\/span><span style=\"font-weight: 400;\">User experience (UX) is what users feel about your app when they use it. To get user retention through UX, your app design should give reasons for customers to return, such as curiosity, novelty, and scarcity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>What are the 5 key concepts of user experience design? <\/strong><\/span><span style=\"font-weight: 400;\">The 5 fundamental user experience design principles are strategy, usability, empathy, validation, and inclusivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>How do you do user retention? <\/strong><\/span><span style=\"font-weight: 400;\">To improve user retention, make sure your product is user-friendly and customizable. Besides, it should be fun to use and include all the essential features your company has promised.<\/span><\/p>\n","protected":false},"featured_media":10504,"parent":0,"template":"","resource-topic":[52],"resource-type":[43],"class_list":["post-6805","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-topic-user-research","resource-type-articles"],"_links":{"self":[{"href":"https:\/\/slash.co\/wp-json\/wp\/v2\/resources\/6805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/slash.co\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/slash.co\/wp-json\/wp\/v2\/types\/resources"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/slash.co\/wp-json\/wp\/v2\/media\/10504"}],"wp:attachment":[{"href":"https:\/\/slash.co\/wp-json\/wp\/v2\/media?parent=6805"}],"wp:term":[{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/slash.co\/wp-json\/wp\/v2\/resource-topic?post=6805"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/slash.co\/wp-json\/wp\/v2\/resource-type?post=6805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}