{"id":6835,"date":"2022-02-21T22:00:45","date_gmt":"2022-02-21T14:00:45","guid":{"rendered":"https:\/\/slash.bravefactor.com\/?post_type=resources&p=6835"},"modified":"2024-02-21T11:50:37","modified_gmt":"2024-02-21T03:50:37","slug":"how-to-build-a-sales-machine-for-your-startup","status":"publish","type":"resources","link":"https:\/\/slash.co\/articles\/how-to-build-a-sales-machine-for-your-startup\/","title":{"rendered":"How to build a sales machine for your startup"},"content":{"rendered":"

Massive sales require proper planning. But is that all you need? Nope! There\u2019s a lot more to work on in order to achieve desired outcomes.\u00a0<\/span><\/p>\n

In our venture studio at Slash, we build 4 startups a year with co-founding partners. We have distilled our experience in building a scalable B2B sales machine into this simple article.<\/span><\/p>\n

First things first \u2013 offer what customers desire<\/span><\/h2>\n

As the startup saying goes:\u00a0<\/span><\/p>\n

Life is too short to build something nobody wants. You only have two jobs! One \u2013 Find a solution users want. Two Get many users<\/p><\/blockquote>\n

That means the first and foremost responsibility is to develop a product or offer services according to your market demand. In other words, you should learn what product can solve the issues of your potential customers or prospects’, and then approach them to assure conversion.\u00a0<\/span><\/p>\n

Leveraging the <\/span>Lean Methodology<\/span><\/a>, start with the \u201cValue Hypothesis\u201d to test whether or not the product or service is solving customers\u2019 problems.\u00a0<\/span><\/p>\n

Then, begin working on the \u201cGrowth Hypothesis\u201d or simply \u201cGrowth.\u201d<\/span><\/p>\n

Your business needs growth<\/span><\/h2>\n

It is a common misconception that product-driven businesses don\u2019t require sales. That\u2019s a total myth.<\/span><\/p>\n

Growth isn\u2019t a strategy; it\u2019s a result.<\/p>\n

– Andries De Vos, CEO Slash<\/cite><\/p><\/blockquote>\n

Studies show that the top 36 US-listed SaaS companies spent 2x more on sales & marketing than on R&D, throughout their lifetimes!<\/span><\/p>\n

Choose your growth path to get first 100 customers<\/span><\/h2>\n

Growth is simple:<\/span><\/p>\n

Product + Users = Growth<\/strong><\/center>If you want to get the first 100 customers for your business, you will likely need to focus on these three ways of growth:<\/span><\/p>\n